Enhancing Real Estate Insights: Suburbtrends’ Approach to House and Unit Data

In the dynamic realm of real estate analytics, the granularity and accuracy of data are pivotal. Suburbtrends prides itself on offering comprehensive insights into the property market, especially when delving into house and unit data across Australia. Our methodology ensures users receive the most reliable and actionable information, even in cases where data granularity poses a challenge.

Balancing Detail with Data Reliability

At Suburbtrends, we understand that the volume of property transactions can significantly vary, especially in smaller or less active markets. To maintain the integrity of our analytics, we've adopted a nuanced approach: when the average monthly sales for houses or units in a specific suburb fall below three, we pivot to leveraging Statistical Area Level 2 (SA2) data for property market details. This strategic adjustment allows us to provide a broader market perspective, ensuring our users have access to meaningful insights that support informed decision-making.

Property Type Analysis: Suburb vs SA2 Data

  • Property Type: Our database meticulously categorizes information into houses and units, recognising the distinct market dynamics and investment potentials of each property type.
  • Suburb Data: Ideally, our analysis dives deep into the suburb level, offering users detailed insights into local market trends, pricing, and sales volumes. This level of detail is invaluable for understanding micro-market conditions.
  • SA2 Data Integration: In instances where suburb-level sales data is sparse (under three average monthly sales), we default to SA2 data. This ensures that our analysis remains robust and reflective of wider market trends, avoiding the pitfalls of over-relying on limited data points.

Retaining Census Data at the Suburb Level

Despite the shift to SA2 data for property market details under certain conditions, Suburbtrends remains committed to providing rich, suburb-level demographic insights. Census data, crucial for understanding the socio-economic fabric of a suburb, remains at the suburb level. This dual-layered approach enriches our users' analytical capabilities, allowing for a comprehensive assessment that combines demographic insights with broader property market trends.

Why This Matters

  • Informed Decisions: By adjusting our data granularity based on transaction volumes, Suburbtrends ensures that investors, analysts, and real estate professionals have access to the most accurate market insights.
  • Market Trends: Transitioning to SA2 data in low-volume scenarios allows for a more stable and reliable analysis of market trends, ensuring that our insights reflect meaningful patterns rather than anomalies.
  • Demographic Context: Maintaining suburb-level Census data ensures that our market analyses are grounded in a deep understanding of the community and demographic trends, adding an essential layer of context to property market dynamics.


Suburbtrends’ methodology in handling house and unit data exemplifies our commitment to delivering high-quality real estate analytics. By thoughtfully balancing the level of detail with the reliability of data, we empower our users with insights that are both accurate and actionable. This approach underscores our dedication to supporting strategic decision-making in Australia’s property market, reinforcing Suburbtrends as a trusted source of real estate intelligence.

Back to blog